30 Business Books

Description

Tell your audience what kind of support they’ll get after they buy. It could be free consulting, tech support, free servicing, etc. This may also answer some of their buying questions ahead of time. People don’t want to buy products without knowing you will be there to help if they have problems.
Ask people at the end of your copy why they decided not to buy. This will give you new ideas on
how to produce ad copy that’s more profitable. Have a web form or e-mail link in place so they can answer you. You may find out they don’t like your guarantee or graphics. It could be anything